According to a press release issued last month, Mossberg has entered into an agreement with Duck Commander, the company headed by the Robertson family, which also stars in Duck Dynasty, the hit TV show on A&E.
“The Duck Commander franchise was built on hard work, family values and our great American heritage. As an iconic, hardworking American product, made by a family-owned company, Mossberg is a perfect partnership for our team,” Duck Commander CEO Willie Robertson said in the press release.
As part of the multi-year contract, Willie, Phil, Jase and Uncle Si will promote Mossberg firearms in the field, while Mossberg in turn develops a line of semi-auto and pump-action Duck Dynasty shotguns built specifically for waterfowl hunting. According to Mossberg’s Facebook page, the line should be available this fall.
“Mossberg is extremely proud to partner with Duck Commander to further promote hunting, shooting sports and family values,” said Mossberg CEO Iver Mossberg. “The Robertsons’ widespread appeal and ability to cross over into the mainstream has bridged millions to the traditions of hunting and sharing time in the field with family.”
Founded by Phil Robertson and now run by his son Willie, Duck Commander achieved nationwide fame as the focus of the A&E reality show Duck Dynasty, which has been applauded by outdoorsmen for promoting hunting and family values, and has of course ruffled the feathers of anti-hunters everywhere.
The boys from Duck Dynasty found their way into headlines again in February as they planned to be on Jimmy Kimmel Live! Vegan singer Morrissey, who was also slated for the show, cancelled his appearance because of the famous hunters.
In comedic response, Willie and Co. teamed up with Jimmy Kimmel to produce the carrot call—a vegan alternative to their famous duck call brand. Good show, we say.