According to a press release issued last month, Mossberg has entered into an agreement with Duck Commander, the company headed by the Robertson family, which also stars in Duck Dynasty, the hit TV show on A&E.
“The Duck Commander franchise was built on hard work, family values and our great American heritage. As an iconic, hardworking American product, made by a family-owned company, Mossberg is a perfect partnership for our team,” Duck Commander CEO Willie Robertson said in the press release.
As part of the multi-year contract, Willie, Phil, Jase and Uncle Si will promote Mossberg firearms in the field, while Mossberg in turn develops a line of semi-auto and pump-action Duck Dynasty shotguns built specifically for waterfowl hunting. According to Mossberg’s Facebook page, the line should be available this fall.
“Mossberg is extremely proud to partner with Duck Commander to further promote hunting, shooting sports and family values,” said Mossberg CEO Iver Mossberg. “The Robertsons’ widespread appeal and ability to cross over into the mainstream has bridged millions to the traditions of hunting and sharing time in the field with family.”
Founded by Phil Robertson and now run by his son Willie, Duck Commander achieved nationwide fame as the focus of the A&E reality show Duck Dynasty, which has been applauded by outdoorsmen for promoting hunting and family values, and has of course ruffled the feathers of anti-hunters everywhere.
The boys from Duck Dynasty found their way into headlines again in February as they planned to be on Jimmy Kimmel Live! Vegan singer Morrissey, who was also slated for the show, cancelled his appearance because of the famous hunters.
In comedic response, Willie and Co. teamed up with Jimmy Kimmel to produce the carrot call—a vegan alternative to their famous duck call brand. Good show, we say.
Not to be outdone by the Miami Heat and their rendition of the Harlem Shake, the boys from Duck Dynasty staged their own version earlier this month. Willie led the dance with his LSU helmet, Jase stood still with a shotgun in hand and Godwin flailed on the ground, bare belly and all. Duck Dynasty—where redneck meets retro.
Uncle Si has a penchant for getting popular sayings mixed up, which is even funnier when he tries to sing the latest songs of the day. "Hey, listen Jack, I like my Korn, my Black Eyed Peas... all with a dash of Salt-n-Pepa. Most of all, I like my Ice-T." In the words of Si, homey don't play.
If you're a beaver living anywhere near Monroe, La., you best lookout. Uncle Si and his wrecking crew have a bone to pick with the "peltic plague," and they're not afraid to say it. As this clip reveals, Si is at his best when he goes hostile on the enemy.
"Phil invented the duck call so he's the Duck Commander," Si said. "If I invented the beaver call, maybe I'd be the Beaver Commander. It has a nice ring to it, Beaver Commander."
In this episode, Willie and the rest of the Robertson boys try to comfort his son after a traumatic breakup. Uncle Si offers his lame duck advice, including this hilarious quip about a girl he once knew in college. Now you'll always have a comeback when a girl says, "It's not you, it's me."
Is there anything Duck Commander boss Willie and his brother Jase won't turn into a competition? Nope. Whether it's fishing or toast or frozen pizza, they're always ready to square off. Willie's a touch of a mama's boy and Jase isn't afraid to let him know about it. "He's the CEO," Jase says. "It stands for caveman with an ego, who is obese."
Let's just say when you put a crew of duckmen in an RV with uncle Si's home cookin', it ain't pretty. Beans, hot sauce and a confined space don't go together, as the boys from Duck Dynasty find out on their not-so-amazing redneck road trip.
You probably had no idea uncle Si has an entire philosophy on life, but he does—work hard, nap hard. A&E even turned his life motto into a short music video replete with Si's take on working, napping and sippin' tea.
We could tell you Willie is a master when it comes to giving his daughter Sadie instruction, but then we'd be lying. No matter—it's a whole heck of a lot funnier to watch as he tries to give parental advice and falls flat on his face. Most parents can identify, but if nothing else it's worth a good hearty laugh.
What kind of lesson do kindergarteners need to hear these days? Well, if you ask uncle Si, they need to hear about 'Nam. Uncle Si sits down to tell a few youngsters about blood, gore and Bengal tigers.