Introducing the 2016 Benelli Ethos 28-Gauge

Introducing the 2016 Benelli Ethos 28-Gauge

The hugely successful ETHOS family has added a new member to their already amazing lineup.


Introducing the Benelli ETHOS 28-gauge, an elegant semiautomatic shotgun — the culmination of Benelli's latest innovations, refinements and design superiority, all centered around the core — Inertia Driven System.



While some might doubt the practicality of a 28-gauge, the all-new Fiocchi 3-inch magnum 28-gauge cartridge gives you the same velocity as a standard 2 3/4" 28-gauge load but with 1/4 oz. more shot.

Benelli has partnered up with Fiocchi Ammunition this year to develop once again another state-of-the-art shotgun for the market, a 3-inch magnum 28-gauge. This cartridge gives you the same velocity as a standard 2 3/4" 28-gauge load but with 1/4 oz. more shot. This translates into a 25% increase in knockdown power and 20% more pellets on target at 35 yards, giving you that extra edge on late season birds.


The Benelli ETHOS 28-gauge is an elegant gun. A very elegant gun. But behind the beauty lies a beast. A beast of a shotgun that delivers dependability and reliabilty when you need it most. Here Dianna Muller shows off the beautiful Benelli ETHOS 28-gauge and the over-sized bolt release added to this years model.


Shooting with gloves on and worried about the bolt release? Not an issue with the Benelli ETHOS 28-gauge. The gun features an over-sized bolt release that makes loading shells a breeze. And the HIVIZ front sight allows for pin-point accuracy during those low-light conditions.

Dianna Muller, Team Benelli-Captain, demonstrates the effectiveness of the all-new Ethos 28 gauge.

The The Progressive Comfort recoil reduction system is also a fantastic feature for the Benelli ETHOS 28-gauge. Offering superior comfort to the new shooter or older shooter with some shoulder problems. The extra padding offers additional comfort and allows for longer days of shooting.

Offered in a beautiful AA-Grade satin walnut finish, this shotgun is as pretty as it is dependable. MSRP is $2,199.00

The Benelli ETHOS 28-gauge was the highlight of the Benelli booth at the 2016 SHOT SHOW.

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